Advertising Club of Toledo Winners at AAF Districts
Congratulations to the Advertising Club of Toledo members who took Gold and Silver ADDYs at the 2009 American Advertising Federation (AAF) Fifth District ADDY® Show judging, held recently in Louisville, KY.
Congratulations to BusinessVoice for winning Best of Show. They won for “On Hold Messaging” for Amazing Space. The judges really liked the creative use of the medium and thought it was flawlessly executed.
GOLD:
BusinessVoice
Audio/Video Sales Presentation “On Hold Messaging” — Amazing Space
PointSeven Inc.
Elements of Advertising, Photography — Helios Partners
SILVER:
2020 Exhibits
Site, Interior Static — O-I Ideation Center
Lesniewicz Associates
Self-Promotion Collateral — LA Big Book
Madhouse
Self-Promotion, Interactive — Madhouse Website
NORTH
Self Promotion, Mixed Media Campaign — NORTH-Collateral & Self Promotion Materials
NORTH
Collateral Material, Brochure, Color — Helios Partners
NORTH
Special Event Invitation — Invitation to Tiger Woods for Australian Open, New South Wales
Advertisers in the American Advertising Federation’s Fifth District (Ohio, Kentucky, and West Virginia) piled up 39 Gold Awards. Each Gold will have a shot at a national ADDY® Award in June at the National AAF ADDY® show – the world’s largest advertising creative show. Four of the Gold Awards went to college students. 101 Silver ADDYs® were also awarded, 14 of which went to college students.
“The judges were very impressed with the overall quality of the work and we were encouraged by fantastic entry numbers despite the economic environment we’re experiencing,” said Fifth District Governor Barry Shawgo of Sales Development Services, a Columbus-based market research firm for media and advertising agencies. “That there was this much work entered and awarded demonstrates the strength of our regional advertising community,” added John McCafferty, President of Louisville agency McCafferty and Company, who served as this year’s District ADDY® Chairman.
The three judges, by rule not from the district, included Rick Baptist, Senior Creative at The Tombras Group in Knoxville, John Meyer, Senior Art Director with Rodgers Townsend in St. Louis and Susie Norris, who is the owner of Orange Apple Branding Boutique in Knoxville. They judged over 525 entries in more than 75 categories from nine cities in the three-state area. All of the entries had already won awards on the local level.
The results of the membership survey were very insightful and we are so glad so many of you filled it out (69). A copy of the results have been given to every board member to incorporate into their committee work. Here are the highlights from it:
Top 3 Reasons for Joining Ad Club (in order)
- Business Networking
- Professional Development
- ADDYs
Events you are most likely to attend (top 3)
- ADDYs
- Monthly Luncheons
- AdBID
Events you’d like to see more of (top 3)
- Business Development Opportunities (Marketing Expo/Tradeshow)
- Professional Development Opportunities
- Community Service Opportunities
Most members would like to receive the ADventure newsletter via email, or email & print
Highlights from written-in responses:
~ The need for business networking opportunities came up many times
~ Designers would like to see more programs of interest to them
~ Time is tight, programs need to be good use of member time
~ Want more member profiles on web and in ADventure
Some of the results and suggestions already being put to work:
~ On October 9, 2009, Ad Club will host AdWORKS, an advertising & marketing expo for regional businesses that gives our members a chance to meet and impress new clients, plus our members share their expertise by serving as panelists for the breakout sessions on a variety of marketing and advertising topics.
~ Designers: The May 20 Ad Club luncheon focuses on color, speaker is Jack Bredenfoeder of CMG (Color Marketing Group– www.colormarketing.org)
A PDF copy of the results is available to any member who requests one. Email Patty Schoepf at director@adclubtoledo.org to do so.
On behalf of the board of the Advertising Club of Toledo, I would like to thank everyone who filled out the survey. Everyone who completed it was entered in a drawing for a free membership. Congratulations to our winner, Karen Miller of Precision Business Solutions!
Designing for Literacy:
A Poster Design Competition to Help Fight Illiteracy in Toledo
Questions regarding Read for Literacy — call Jim Funk at 419-242-7323
Deb DeHoff, Serenity Farm’s director was greatly appreciative of Ad Club’s support and the support of all the sponsors, “We appreciate the time and efforts put forth by the members of the Toledo Ad Club for this project. The many new contacts, guidance and donations from this project will benefit Serenity Farm for years to come. Our sincere appreciation to the Ad Club for their volunteer hours towards the mission at Serenity Farm.”
Thanks to the committee and our fabulous sponsors!
Kathy Jex, InHouse Communications
Cheryl Lightfoot, WT05, Toledo’s CW
Judy McFarland, Thread Information Design
Angela Riddel, The University of Toledo
Patty Schoepf, Ad Club Executive Director
Sara Shiels, Hart Associates
Michael Temple, Temple Development Company
Community Partners & Sponsors
Debra DeHoff, Serenity Farm’s Board of Directors & Volunteers
John McNamara, Raceway Park
Sue Stevenson, Lamar Advertising
Kathy & Al Caperna
Alliance Venture Mortgage
Buckeye CableSystem
CMC Group
Occupational Care Consultants
Smitty’s Automotive
